Which customer to focus on – the biggest decision every start-up has to make ASAP.

TLDR:Choose one customer persona, learn who influences them, then influence the influencer. It was my great pleasure to attend NDRC’s second investor day of 2016 yesterday when no less than twenty brand new companies were showcased. Each start-up is a business built around opportunities spotted because of deep domain knowledge. Whether it was lessons learned […]

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Apple or Anglo?

Attracting foreign companies to Ireland has done us a lot of good. Apple or Anglo Irish Bank, who would you choose? We have to appeal the European Commission ruling for many reasons. If we don’t Apple could sue us anyway. Apple have paid tax based on the revenue generated within Ireland. They haven’t paid tax […]

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The World Is Getting Flatter

Some people hate the fact that the internet is eating everything but it’s unavoidable. The world is getting flatter everyday and it’s because of this thing called the internet. Everything we know is being transformed not just by access to information but by how we are applying tech to process information streams. We’re only at […]

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