11 Things I Learned From Gay Byrne

1. The project is bigger than the individual. 2. Data drives insights. 3. Mistakes provide gold. 4. No is never an acceptable response. 5. Nothing happens in less than five minutes. 6. Everything matters 7. Not letting your colleagues down is crucial. 8. The camera will always find you. 9. Navel gazing is boring. 10.Think […]

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Tech Lessons From Gay Byrne #2 – Data Driven Insights Rule.

We made a major data driven decision every week on The Late Late Show. Our source data was the show viewing figures. All RTE programme makers live and die by the ratings. Even though everyone says ratings don’t matter they are all that matters. Share of available audience is the only metric that counts. In […]

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