Which customer to focus on – the biggest decision every start-up has to make ASAP.

TLDR:Choose one customer persona, learn who influences them, then influence the influencer. It was my great pleasure to attend NDRC’s second investor day of 2016 yesterday when no less than twenty brand new companies were showcased. Each start-up is a business built around opportunities spotted because of deep domain knowledge. Whether it was lessons learned […]

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‘The top five skills on Linkedin were invented in the past five years.” Julie Spillane, Accenture at FutureScope

Not only was Snow Furnace involved in arranging the FutureScope conference, we were also involved in filming and editing the entire event and now beginning today we’re at the centre of sharing that content. FutureScope on the day was the most focused information sharing session I’ve ever attended and I’ve been to lots of conferences. […]

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The Road Not Taken

2016 is a very important centenary. It was one hundred years ago that ‘The Road Not Taken’ by Robert Frost was published. “Two roads diverged in a wood, and I—     I took the one less traveled by,     And that has made all the difference.” I love that poem but it’s not […]

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11 Things I Learned From Gay Byrne

1. The project is bigger than the individual. 2. Data drives insights. 3. Mistakes provide gold. 4. No is never an acceptable response. 5. Nothing happens in less than five minutes. 6. Everything matters 7. Not letting your colleagues down is crucial. 8. The camera will always find you. 9. Navel gazing is boring. 10.Think […]

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