11 Things I Learned From Gay Byrne

1. The project is bigger than the individual. 2. Data drives insights. 3. Mistakes provide gold. 4. No is never an acceptable response. 5. Nothing happens in less than five minutes. 6. Everything matters 7. Not letting your colleagues down is crucial. 8. The camera will always find you. 9. Navel gazing is boring. 10.Think […]

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#prewebsummit #1 with Jason Musante, Havas Worldwide

#prewebsummit is a series of interviews that I’m conducting on Twitter. There’s some great people coming our way for the (last?) Dublin Web Summit. First up is the amazing Jason Musante, Global Group Creative Director at Havas and MD of their NY office. He’s is working at the logical crossroads of storytelling and tech, for example […]

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Customers Are Not Assholes

I’m having lunch with a good friend of mine and we’re discussing Intercom. I put it to him that the publisher he works for could use Intercom to transform how they interact with readers. “Sure why would we do that”, he replied, “We do our best to keep our readers at bay. Large companies make it […]

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Tech Lessons From Gay Byrne #2 – Data Driven Insights Rule.

We made a major data driven decision every week on The Late Late Show. Our source data was the show viewing figures. All RTE programme makers live and die by the ratings. Even though everyone says ratings don’t matter they are all that matters. Share of available audience is the only metric that counts. In […]

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