Which customer to focus on – the biggest decision every start-up has to make ASAP.

TLDR:Choose one customer persona, learn who influences them, then influence the influencer. It was my great pleasure to attend NDRC’s second investor day of 2016 yesterday when no less than twenty brand new companies were showcased. Each start-up is a business built around opportunities spotted because of deep domain knowledge. Whether it was lessons learned […]

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‘The top five skills on Linkedin were invented in the past five years.” Julie Spillane, Accenture at FutureScope

Not only was Snow Furnace involved in arranging the FutureScope conference, we were also involved in filming and editing the entire event and now beginning today we’re at the centre of sharing that content. FutureScope on the day was the most focused information sharing session I’ve ever attended and I’ve been to lots of conferences. […]

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Danny Meyer Interview

The biggest thrill for me about writing is the cool people you get to spend time with. Thanks to Dublinglobe.com and the US Embassy here in Dublin I recently got to interview Danny Meyer, one of the world’s top restauranteurs. What really impressed me about Danny was his amazing outlook and attitude which I hope […]

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Irish at Web Summit Round-Up

Now that the dust has settled it’s a good time to see who benefited from Web Summit and how. Over the three days (and nights) of Web Summit I kept tabs on a host of companies including Tribal VC, DAQRI, Intercom, NewsWhip, CurrencyFair, Pundit Arena, Videodoc, Bizimply, Soapbox Labs, ChannelSight, Ragsbox, Playertek, Cubic Telecom, Firmwave, […]

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11 Things I Learned From Gay Byrne

1. The project is bigger than the individual. 2. Data drives insights. 3. Mistakes provide gold. 4. No is never an acceptable response. 5. Nothing happens in less than five minutes. 6. Everything matters 7. Not letting your colleagues down is crucial. 8. The camera will always find you. 9. Navel gazing is boring. 10.Think […]

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20 simple ways to make the most of the Web Summit #prewebsummit #2

People from other countries don’t put themselves down and they don’t think it’s funny when we do it. Don’t do it. No one from outside of Ireland and the UK gets the joke. Just stop. Be positive. No one wants to hear your sarky take on why everything’s rubbish. They want optimism, possibility and excitement. To […]

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Tech firm lessons from Gay Byrne

“The project is bigger than the individual.” Gay Byrne loves routine. When I worked with him he presented a radio show five days a week plus a live TV show every Friday. Routine was crucial. That TV show was The Late Late Show – the most popular TV show in the world, per head of population.  One […]

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How to be awesome at conferences

I love conferences. They really helped put Gigstarter on the map. In the last two years I’ve spoken at quite a few and met some amazing people. I used to be good at conferences but I have become great because of one man. Conferences used to be a mixture of great and awful for me. […]

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Intercom On Product Review , Mansion House, Dublin, 9/9/15

Intercom Product Manager Shellie Fitzpatrick snapped by Peter O’Shea Last night’s Intercom On Product event in Dublin’s Mansion House will live on for some time to come. The famous Round Room was once again host to Irish revolutionaries. The difference now is that these revolutionaries are making a global impact. As Intercom enters a new […]

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What I learnt from not applying to Y Combinator

There are a few reasons I didn’t hit send and submit that Y Combinator application but I learnt lots from the application procedure. There’s one question in their application form which I’ve come back to again and again: “What’s new about what you’re making? What substitutes do people resort to because it doesn’t exist yet […]

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