Blending Traditional Irish Music with Entrepreneurship.

This week I find myself sharing my passion about two things that on the surface feel very different but make very natural compadres to me. There’s a world of people who really want to start their own business and are unsure of how. My work bringing Founder Institute to Dublin is aimed at making those […]

Read more "Blending Traditional Irish Music with Entrepreneurship."

Which customer to focus on – the biggest decision every start-up has to make ASAP.

TLDR:Choose one customer persona, learn who influences them, then influence the influencer. It was my great pleasure to attend NDRC’s second investor day of 2016 yesterday when no less than twenty brand new companies were showcased. Each start-up is a business built around opportunities spotted because of deep domain knowledge. Whether it was lessons learned […]

Read more "Which customer to focus on – the biggest decision every start-up has to make ASAP."

‘The top five skills on Linkedin were invented in the past five years.” Julie Spillane, Accenture at FutureScope

Not only was Snow Furnace involved in arranging the FutureScope conference, we were also involved in filming and editing the entire event and now beginning today we’re at the centre of sharing that content. FutureScope on the day was the most focused information sharing session I’ve ever attended and I’ve been to lots of conferences. […]

Read more "‘The top five skills on Linkedin were invented in the past five years.” Julie Spillane, Accenture at FutureScope"

The World Is Getting Flatter

Some people hate the fact that the internet is eating everything but it’s unavoidable. The world is getting flatter everyday and it’s because of this thing called the internet. Everything we know is being transformed not just by access to information but by how we are applying tech to process information streams. We’re only at […]

Read more "The World Is Getting Flatter"

This took me twenty years to learn and I’m sharing it in 600 words.

It’s bizarre to say that it took me almost twenty years to fully appreciate the difference between the creative and business worlds. In the business world I’m considered a creative yet I always bristle at that tag. The global definition of ‘creative’  has changed a lot in my lifetime. When I was a teen, creatives […]

Read more "This took me twenty years to learn and I’m sharing it in 600 words."

The Road Not Taken

2016 is a very important centenary. It was one hundred years ago that ‘The Road Not Taken’ by Robert Frost was published. “Two roads diverged in a wood, and I—     I took the one less traveled by,     And that has made all the difference.” I love that poem but it’s not […]

Read more "The Road Not Taken"