content marketing

Which customer to focus on – the biggest decision every start-up has to make ASAP.

TLDR:Choose one customer persona, learn who influences them, then influence the influencer. It was my great pleasure to attend NDRC’s second investor day of 2016 yesterday when no less than twenty brand new companies were showcased. Each start-up is a business built around opportunities spotted because of deep domain knowledge. Whether it was lessons learned […]

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‘The top five skills on Linkedin were invented in the past five years.” Julie Spillane, Accenture at FutureScope

Not only was Snow Furnace involved in arranging the FutureScope conference, we were also involved in filming and editing the entire event and now beginning today we’re at the centre of sharing that content. FutureScope on the day was the most focused information sharing session I’ve ever attended and I’ve been to lots of conferences. […]

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This took me twenty years to learn and I’m sharing it in 600 words.

It’s bizarre to say that it took me almost twenty years to fully appreciate the difference between the creative and business worlds. In the business world I’m considered a creative yet I always bristle at that tag. The global definition of ‘creative’  has changed a lot in my lifetime. When I was a teen, creatives […]

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Commodore 64 Flashback!

We’ve just published a piece on the FutureScope blog that opened up a flood of memories. Stripe’s Head Of EU Operations Don O’Leary namechecked the Commodore 64 as his favourite piece of hardware ever. We were a Spectrum and later Amstrad household but my classmate Dermot Salmon and we spent many hours playing Mission Impossible […]

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What would you do with access to Ryanair’s 100m customers?

That’s the question Ryanair CTO John Hurley will be asking at #FutureScope on May 31st. I know I’m not the only one paying close attention to Ryanair. Over the past 18 months they have confounded everyone by discovering that being cuddlier was worth an extra 20 million + passengers. That’s been the story that’s been […]

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What’s so great about FutureScope?

FutureScope is a not-for-profit Irish focused tech conference with a clear mission – creating new opportunities. I’m delighted to be on board as their managing editor as they are a Snow Furnace client. The power behind FutureScope is Dublin BIC, who have been tirelessly  assisting Irish tech businesses for 25+ years. Dublin BIC have been beavering away […]

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Business As Storytelling?

Discovering how a whole raft of the world’s hottest software companies are using content to drive sales was like walking into a dark room and finding a light switch. Having entered the tech world wondering what someone from a media background had to offer it all became clear. Content is the glue that brings together so […]

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Danny Meyer Interview

The biggest thrill for me about writing is the cool people you get to spend time with. Thanks to Dublinglobe.com and the US Embassy here in Dublin I recently got to interview Danny Meyer, one of the world’s top restauranteurs. What really impressed me about Danny was his amazing outlook and attitude which I hope […]

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Irish at Web Summit Round-Up

Now that the dust has settled it’s a good time to see who benefited from Web Summit and how. Over the three days (and nights) of Web Summit I kept tabs on a host of companies including Tribal VC, DAQRI, Intercom, NewsWhip, CurrencyFair, Pundit Arena, Videodoc, Bizimply, Soapbox Labs, ChannelSight, Ragsbox, Playertek, Cubic Telecom, Firmwave, […]

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11 Things I Learned From Gay Byrne

1. The project is bigger than the individual. 2. Data drives insights. 3. Mistakes provide gold. 4. No is never an acceptable response. 5. Nothing happens in less than five minutes. 6. Everything matters 7. Not letting your colleagues down is crucial. 8. The camera will always find you. 9. Navel gazing is boring. 10.Think […]

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